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> Caja Espana: Managing the Branches to Sell (A)

商品編號: 9-104-044
出版日期: 2003/11/10
作者姓名:
Martinez-Jerez, F. Asis;De Albornoz, Rosario M.
商品類別: Other
商品規格: 14p

再版日期: 2008/03/24
地域: Spain
產業: Banking and investment industry
個案年度: 2003 -  2003

 


商品敘述:

Juan Luis Rojas, commercial planning manager of a Caja de Ahorros (savings bank), faces the challenge of motivating the branches to sell more long-term mortgages and ponders whether to use transfer prices to achieve his objective.


涵蓋領域:

Banks and banking;Organizational structure and design;Improving employee performance;Employee incentives;Self-motivation;Performance indicators;Resource allocation;Sales and marketing;Tax accounting


相關資料:

Case Teaching Note, (5-105-020), 16p, by F. Asis Martinez-Jerez