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商品編號: 9-104-044 出版日期: 2003/11/10 作者姓名: Martinez-Jerez, F. Asis;De Albornoz, Rosario M. 商品類別: Other 商品規格: 14p 再版日期: 2008/03/24 地域: Spain 產業: Banking and investment industry 個案年度: 2003 - 2003
商品敘述:
Juan Luis Rojas, commercial planning manager of a Caja de Ahorros (savings bank), faces the challenge of motivating the branches to sell more long-term mortgages and ponders whether to use transfer prices to achieve his objective.
涵蓋領域:
Banks and banking;Organizational structure and design;Improving employee performance;Employee incentives;Self-motivation;Performance indicators;Resource allocation;Sales and marketing;Tax accounting
相關資料:
Case Teaching Note, (5-105-020), 16p, by F. Asis Martinez-Jerez
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